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The Wolf of King Street: Entrepreneur, Immigrant, Fashionista, And One Of Toronto’s Top Luxury Realtors

Article taken from medium.com

I met with Mariana Iordanova (a.k.a. The Wolf of King Street) at the Bisha Hotel’s rooftop restaurant: Kost. Despite having known her for a while, I couldn’t help but smile as she entered, stylish as ever, clad in fur (of course), brandishing her phone in front of her, documenting her entry and enigmatically telling her followers about what she was up to. I was looking forward to talking with her about her fast and furious rise to a very successful career in luxury realty, and getting her thoughts on the Toronto real estate market.

BW: I think right off the bat I have to ask…how did the “Wolf of King Street” nickname come about?

MI: Someone gave it to me! I think it was my friend’s husband. I started out on King Street West and was selling a lot of high-end real estate very quickly. It started as a joke because he kept saying, “You’re running King West! You’re tearing it up over there. You’re the Wolf of King Street!”

So I took it and ran with it. I started my Instagram page and the rest is history. It’s about more than just branding though, because while it does have a good ring to it, it also reflects how I work. I can be very easygoing, but when it comes to my clients, I’m very protective of their interests and I always negotiate fiercely and loyally, so I think that’s why I’ve taken to this personal brand so well. I also think people want a wolf on their side when they’re negotiating, so that might be why other people have taken to it too. I’m even in talks now to develop a reality show based on my real estate practice, which would be absolutely amazing.

BW: That’s phenomenal! So in such a competitive space, how do you stand out, and what do your attribute your growth and success to?

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mariana iordanova

Mariana Iordanova aka “The Wolf of King Street” Plays Nice Inside this 7,9$M Penthouse in Toronto

About our correspondent: Matt Vardy is a creative agent specializing in photography, design and video with a focus on real estate in the Greater Toronto Area. We’re glad to collaborate with him for this next original story.

Article taken from towertrip.com

It all started with a short walk to Bar Buca on Portland Street. My meeting with “The Wolf of King Street” Mariana Iordanova of PSR Brokerage was off to an eclectic start. “The atmosphere is so great here” she continued, “you can share a table with a total stranger; it’s great for business and so refreshing. And you gotta eat here. It’s so good”. I have to agree the shop had great vibes, the coffee was fantastic and it was conveniently located next door to her office and just around the corner from our destination–the penthouse at 500 Wellington Street.

The 500 Wellington Penthouse is approx. 6200 sq/ft. and encompasses the entire top floor of the boutique building, offering unbeatable wraparound views of the Toronto city skyline from a westside vantage point. Two private elevators travel to the unit, giving the owner multiple access points and options.

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mariana iordanova

Meet the agent: Toronto Storeys talks to Mariana Iordanova

Article taken from Toronto Storeys by Aaron Broverman

Mariana Iordanova has been a real estate agent at PSR Brokerage for three years and in that short amount of time she has gained a tenacious reputation as “The Wolf of King Street.”

“Someone gave me that nickname, I think it was my friend’s husband. I started out on King Street West and quickly rose to prominence, but I don’t want to sound like a silly realtor and talk about myself in the highest regard. Basically, it started as a joke because he kept saying, ‘You’re running King West. You’re tearing it up over there. You’re the Wolf of King Street.’”

It may have started as a playful ribbing, but she has taken the nickname and run with it.

“I’m very easygoing, but when it comes to my clients I get feisty. I’m very protective of their interests, so I think that’s the other side of it.”

She has, in fact, made such a name for herself that she is currently in talks to develop a reality show based on her real estate practice. The Wolf of King Street spoke to Toronto Storeys and spilled some of her secrets to success.

What are you reading these days?
I always have a few books on the go, depending on my mood and inclination. I’m currently bouncing between The Man Without A Face: The Unlikely Rise of Vladimir Putin and The Complete Short Stories Of Oscar Wilde. I know, quite opposite ends of the spectrum.

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mariana iordanova

An Ode to South Hill, Yorkville’s Side Chick in Toronto

About our correspondent: An ex-banker turned realtor, Mariana was born and raised in Bulgaria and credits her creativity, accent and sense of humour to her Eastern European heritage. She is a full time wheeler and dealer at the Boutique firm known as PSR Brokerage in Toronto.

Pictures by Mitch Service (@416Shooter)

Article taken from towertrip.com

An Ode to South Hill, Yorkville’s Side Chick in Toronto

In Toronto, we like to throw names around, pure and unadulterated name-dropping. Whether it’s name-dropping people, name-dropping restaurants, even name-dropping ‘hoods… We’re all dropping names like it’s hot.  South Hill is a name rarely dropped because most people don’t know what it means. I am on a modest mission to change that.

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